Synopsis
Time is the #1 reason people don’t exercise or stop exercising.
Ironically, the exercise systems that most exercise professionals recommend to their clients are the ones that take the most time to perform. Therefore, they’re the very systems people will most likely stop using, compounding the problem they’re supposedly trying to resolve!
Isometric exercise is every bit as effective, and frequently more effective, at building muscle and strength as traditional forms of resistance training. It is also a time-saving and money-saving exercise solution that almost anyone can perform, even without equipment, anywhere, anytime.
As little as 70 seconds a day of targeted, focused and sufficiently intense exercise is scientifically proven to exercise every major muscle group in the human body.
The 70 Second Difference is a revolutionary new approach to exercise that uses short-burst, focused isometric exercises, which science has proven superior to traditional exercise in multiple independent scientific studies. This system gives you more results with less exercise and in less time than any other system.
The 70 Second Difference is a “must-have” reference guide about the science of exercise and good nutrition. It covers everything you’ve always wanted to know about muscle growth and strength, why bodybuilders and strength athletes are so physically different, how much protein you really need, weight control, fat loss, and health.
The 70 Second Difference book has three 70 Second Difference routines: the beginner, intermediate, and advanced.
Isometric and trisometric exercises can be performed with or without equipment; however, we suggest using 2 x Iso-Bows, available on Amazon, to make exercises easier and more enjoyable.
The National Health Service (NHS) Innovation Team in Greater Manchester, England, has successfully trialled and deployed the Workout at Work system for employees.
The authors, Brian Sterling-Vete and Helen Renée Wuorio, worked closely with the NHS Research and Innovation Team to create a practical and effective system suitable for virtually anyone in any job.
About the Author
Co-authored by Helen Renée and Brian Sterling-Vete. Helen is an ISOfitness™ exercise specialist and competitive Bikini Fitness Athlete from the United States. She went from 40lbs overweight, to a size ZERO Bikini Fitness Athlete in just 8 months! Helen now teaches the ISOfitness™ system in video-led online workout routines, webinars, live seminars and corporate fitness workshops. Brian Sterling-Vete Ph.D. is a British author, Guinness World Record Holder, and martial arts instructor. As a veteran strength and fitness coach, Brian trained with, and coached his friend and 4 Times World’s Strongest Man, Jon Pall Sigmarsson of Iceland in strength and the martial arts. Brian worked with BBC TV News and is a TV broadcaster with a non-nonsense, entertainingly politically incorrect, and direct approach to fitness and body shaping which gets results.
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