The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement

Rufer-Bach, Kimberly

ISBN 10: 0470412917 / ISBN 13: 9780470412916

Published by Sybex, 2009

About this Item

Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82904704129176

Bibliographic Details

• Title: The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement
• Publisher: Sybex
• Publication Date: 2009
• Language: English
• ISBN 10: 0470412917
• ISBN 13: 9780470412916
• Binding: Paperback
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

About the Author

Kimberly Rufer-Bach founded and operates The Magicians (www.themagicians.us), one of the oldest and most innovative content-development companies in Second Life. She has worked with NASA, British Council, University of California Davis Medical center, and Wiley Publishing, Inc. Kim also coauthored Creating Your World: The Official Guide to Advanced Content Creation for Secong Life, also from Wiley.