The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
Language: English
Published by Crown Business, 2006
- Hardcover
- Used
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
AbeBooks seller since September 20, 2024
Condition: Used - Fair
US$ 5.96
Quantity: 1 available
Add to basketItem description from seller
Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
Seller Inventory # SEWV.0609610899.A
- Title
- The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
- Author
- Leonard M. Fuld
- Publisher
- Crown Business
- Publication year
- 2006
- Condition
- acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0609610899
- ISBN 13
- 9780609610893
Your key competitor has a cost advantage and you can’t for the life of you figure out why or how.
• A new technology or competitor is on the horizon that will completely upset the applecart in your business
as Google is now doing in advertising and Wal-Mart has done in retailing.
• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?
Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.
Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:
• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves
• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents
• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether
For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions.
Table of Contents
DISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1
Just Another Day in the Office
Chapter 1 THE ART OF SMART: Page19
How Intelligence Insight Helps Win the Game of Risk and Reward
Chapter 2 REALITY BITES: Page 45
Remove the Blinders
Chapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69
Using War Games to See Three Moves Ahead
Chapter 4 MAKE ME INTO A PEPPERONI: Page 119
Seeing the Trees to Understand the Forest
Chapter 5 EARLY WARNING: Page 135
Getting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived
Chapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165
Seeing Through the Confusion to Gather Intelligence Gems
Chapter 7 COMPETITIVE FOG: Page 211
How Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not
Chapter 8 DAY TO DAY: Page 237
Integrating Intelligence with Your Work
Chapter 9 THE BIG UNANSWERED QUESTIONS: Page269
Notes 285
Acknowledgments 293
Index 297
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Goodwill of Greater Milwaukee and Chicago
Racine, WI, U.S.A.
AbeBooks seller since September 20, 2024
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 3.00 | US$ 5.50 |
Payment methods
Store description
Through our mission we enhance the dignity and quality of life for individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work. We intentionally serve marginalized populations within these communities and lift up long-term pathways for individuals who have disabilities and disadvantages, veterans and military families, teens and young adults, and others who face barriers to employment. We are guided by three principles: Inspired by People, Power of the Whole, and Results Matter. We call it The Goodwill Way.…
Specialty
VarietySeller's business information
Goodwill Retail Services, Inc.
6055 North 91st Street
Milwaukee, WI U.S.A. 53225
Terms of sale
Returns are allowed when initiated within 30 days of the estimated delivery date.
Goodwill Industries of Northern Illinois is a community-based not-for-profit organization whose mission is to create opportunities for individuals with barriers to enhance their lives. Thank you for supporting our mission.
Shipping terms
We endeavor to ship all orders as quickly as possible--usually within 48 hours of receiving an order--using minimal packaging and recyclable materials whenever possible.