The Secret Power of Kindness: 10 Keys to Unlocking Your Capacity to Change the World

The old axiom is true: people don't care how much you know until they know how much you care. We find ourselves in a cultural moment where people simply want to feel seen, heard, and loved. The good news? A little kindness goes a long way. It's time for this overlooked and underappreciated fruit of the Spirit to get its due.

Ready or not, be kind. - From the Preface

Greg Atkinson is a bestselling author, speaker, pastor, coach, and consultant who has worked with churches of all sizes, including some of the largest and fastest-growing churches in the country, as well as Josh McDowell Ministries and other nonprofits and businesses.
He is considered an expert in church guest experience, first impressions, hospitality, guest services, and worship. Greg is the Founder of the First Impressions Conference - the annual event featuring the leading voices for first impressions and guest services from around the world.
Greg is also the Founder of Worship Impressions (a consulting company that works with large churches) and the Entrepreneurial Church Conference, as well as the Co-Founder of the Social Media Church Conference.