The Secret Sauce: Creating a Winning Culture

The authors call culture the secret sauce! Here authors Ford and Osterhaus describe the critical elements to culture that make a truly compelling organizational climate, providing organizations with the skills to develop the concepts of core ideology, organizational code, infrastructure, and brand.

Kevin Ford is a Principal at TAG Consulting and was the company's founding President. INC Magazine lists TAG among America's fastest growing companies, ranked in the top 100 in their industry. Kevin's expertise includes strategic planning, organizational development, market research, and leadership development. Kevin received the 2002 National Leadership Award (awarded by a US congressional committee) and he served as the Honorary Chairman of the Business Advisory Council for Virginia that same year. Kevin has developed strategic plans for well over 500 different organizations in the United States. He is widely regarded as the top leadership consultant for churches and Christian non-profits in the United States. He has been quoted extensively in the press including Forbes, The Washington Post, The Charlotte Observer, Human Resources Executive, Entrepreneur, and many other leading publications. He is constantly in demand as a keynote speaker on topics ranging from leadership to strategy. He has shared speaking platforms with Herb Kelleher, Jim Collins, Margaret Wheatley, Ron Heifetz, Peter Senge, and Billy Graham.

Dr. James P. Osterhaus is a Senior Partner with TAG Consulting. He is a clinical psychologist, a dynamic executive coach, and engaging public speaker with extensive experience in helping individuals move through change, conflict, and reorganization. He brings a depth of understanding of systems thinking to his workdeveloped from years practicing as a highly respected psychologist in Northern Virginia in addition to consulting. Jim spends most of his time coaching senior leaders in all three sectors of TAG's client base: public, private, and social. His experience includes a special commission established by the Vice President of the United States to consider the emotional effects of government downsizing, facilitation of the "Organizational Culture" component of the Army Staff Redesign, and workshop development and implementation for clients from the East Coast to the West Coast. Jim has authored eleven books and written articles for magazines and trade journals around the country.