Secret Service Marketing: The Underground Guide to Modern Marketing for Small Skill-or-Service Businesses

JUST RELEASED: A Groundbreaking Series for Small Skill-and-Service Businesses

Comprising a substantial portion of the global business population, small skill-or-service businesses (SSBs) are vital to our economy but go largely unsupported. Due to a lack of SSB-specific education, investment and expertise, the millions of individuals who own an SSB can find themselves frustrated and floundering with nowhere to turn... until now.

Developed over a decade, The Secret Service Business Series reveals the intel required to build a strong skill-or-service business in a post-pandemic, screen-centric world.

Secret Service Marketing, the first book in the series, is a game-changing guide to SSB-specific marketing, business modeling and mindset management. Ideal for frustrated or flailing business owners, and the service providers striving to support them, this book combines expert insights with practical instructions to generate maximum impact and lasting change on a tight budget.

In this book, you'll discover:

Step-by-step 'Recovery Missions' to get a struggling business back on trackTools and tactics to gain clarity, confidence and resilienceThe 8 essentials of a viable business model (and how to define or refine them for your skill-or-service business)Tried-and-tested marketing strategies specific to SSBsHow to boost results without draining your bank balance, and much more.

With this book and its sister guides, The Secret Service Website Formula and The Modern Marketing Arsenal, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.

Laura de Lacy is a Certified Practising Marketer and Fellow of the Australian Marketing Institute. An avid business strategist with an inspiring tale of SSB survival, Laura works undercover... Product Manager by day, Secret Service Marketer by night.