Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now. Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.In this book, Paul teaches that cold calling isn’t about luck or a numbers game; it’s about strategy. He provides a comprehensive guide for mastering the cold call so you can get in front of who you want, when you want, for whatever reason you want. Using a process that transcends typical sales roles, this book is a useful tool for any situation where you need to influence people and win them over. From start to finish, you will learn strategies to transform the way you approach selling. Use Paul’s game-changing methodology to identify your ideal clients and discover innovative ways to find them. Leverage sales psychology to connect with your prospects quickly, while driving memorable conversations that show your value. The highlight of Paul’s curriculum, he shares the five building blocks of crafting the perfect cold call script—no matter who you are or what you’re selling. Complete with a step-by-step guide to create your own unique script, you will walk away with both the knowledge and the tools to deliver results beyond your wildest dreams.Don’t let cold calling intimidate you. Experience the transformation that properly executed conversations can make on your career.
Paul M. Neuberger believes in making the impossible possible. A masterful speaker and trainer, he challenges people to dig deep and discover talents they never knew they had. Whether it's working hands-on with small teams or presenting in front of hundreds of people, Paul is adept at truly connecting with his audience and getting to the heart of important issues. He has worked with leading organizations around the world to help improve effectiveness, performance, and cultivate a stronger sense of passion in the workplace.
A sales expert, Paul is known to many organizations as The Cold Call Coach. He has taught thousands of students in more than a hundred countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.
Paul serves as President of The Starr Group, a trusted leader in the insurance field and is one of the largest family-owned, independent insurance agencies in Wisconsin. He is also the Chairman of the 2019 American Heart Association Milwaukee Heart Walk. Lastly, Paul is the Founder of C-Suite for Christ; a group of business executives who share stories of how including Christ in our daily lives has positively affected our work environment.
Paul and his wife, Tanya, reside in Colgate with their three children: Kennedy (6), Hudson (4), and Reagan (1). The Neubergers belong to Grace Lutheran Church in Menomonee Falls where they enjoy the welcoming nature of the congregation and the family-like atmosphere that the pastors and leaders have created. Paul serves on the Grace Lutheran Church Endowment Committee working to secure the financial future of the institution through donations and estate gifts. In his spare time, Paul loves spending quality time with his family, immersing himself in politics, reading biographies, and watching movies.
