Secrets: Managing Information Assets in the Age of Cyberespionage

UNLOCK THE LATEST STRATEGIES FOR TRADE SECRET PROTECTION

In the highly-anticipated second edition of his "must have" resource on trade secrets, James Pooley dispenses the latest insights on protecting information assets in our hyperconnected world. With substantive updates related to artificial intelligence, the trade war with China, the CoVID-19 pandemic, and the passage of the Defend Trade Secrets Act, Pooley outlines strategies for modern businesses to protect and monetize their trade secrets amid a rapidly-changing globalized economy. Michael Malone, author of over 20 books on technology and business, writes the foreword for the second edition of SECRETS - a comprehensive guide for what managers and business owners can do to protect and exploit their competitive advantage, maintain productive business relationships, and avoid lawsuits.

CAN YOU KEEP A SECRET IN THIS HYPERCONNECTED WORLD?

Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it-not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits?

In Secrets you will find the answers, discovering how to:

• Identify and reduce your risk of information loss
• Deal with employees leaving to join or start a competitor
• Manage your data on the Internet and in the Cloud
• Build an information protection program with best practices
• Respond when you find a breach of confidentiality

INTERNATIONAL EXPERT ON TRADE SECRET MANAGEMENT

James Pooley has been a Silicon Valley lawyer, leader, manager, diplomat, professor and writer. From 2009 to 2014 he was Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, an agency of the United Nations, where he ran the international patent system.

JAMES (JIM) POOLEY is one of the world's leading experts in trade secret law and data asset management, serving as co-counsel, testifying expert and advisor. In addition to this book and its earlier editions, he is the author of the lawyer's desk reference Trade Secrets (Law Journal Press) and coauthor of the Patent Case Management Judicial Guide (Federal Judicial Center). The U.S. Senate Judiciary Committee relied on Jim for advice and testimony regarding the 2016 Defend Trade Secrets Act, and one Senator called his participation "instrumental" in achieving passage of this landmark legislation.In 2009 Jim was appointed by the White House to a five-year term as Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, a specialized agency of the United Nations, where he served as the senior American diplomat regarding intellectual property and managed the international patent system.He has served as President of the American Intellectual Property Law Association and Chairman of the National Inventors Hall of Fame. He is Chair Emeritus of the Sedona Conference Working Group on Trade Secrets and is CoChair of the Trade Secrets Task Force of the International Chamber of Commerce. For many years he taught Trade Secret law at the University of California Berkeley Law School. In 2016 he was inducted into the Intellectual Property Hall of Fame for his contributions to IP law and practice.Jim has been involved since his youth in the Boy Scouts of America, serving in local and national volunteer positions. He has been recognized by the BSA as a Distinguished Eagle Scout and is also a Baden-Powell Fellow. He is an honors graduate of Lafayette College and received his JD degree from Columbia University Law School as a Harlan Fiske Stone Scholar. He speaks French at an advanced level.