Marc Joseph, retail guru and founder of DollarDays International LLC, is helping thousands of independent retailers compete with the Wal-Marts of the world.
Fifteen years ago, the sleeping giant known as the "super-mega-everything store" reared its massive head in the retail world. Traditional mom-and-pop stores, once the backbone of American business, suddenly found themselves in dire straights.
"How can I help these stores stay afloat?" retail expert Marc Joseph asked himself. His answer: level the playing field between large and small retailers by creating DollarDays International LLC, now a surging internet business that champions the small retailer.
In "Secrets of Retail," Joseph shares practical, "been there, done that" advice on everything from the psychology of buying to hiring employees and working successfully with vendors and promoters. This invaluable book provides expert advice for small retailers, including a step-by-step guide to competing against Wal-Mart and other major chains, how to manage day-to-day operations and procedures ("retail detail") easily and effectively, and how to ensure profits. Joseph covers all the nuts and bolts of setting up shop and building your business, including:
Purchasing merchandise
Selling, promotion and advertising
Hiring employees
Pricing merchandise
Writing a business plan
Exciting your business
Whether youre thinking about starting a business or just need help running the business you currently own, "Secrets of Retail" is the friendly, simple, effective, practical, and all-inclusive guide to success in the business.
Marc Joseph has decades of successful experience in the retail business. He spent 13 years at Federated rising to Divisional Merchandise Manager at a chain of 551 variety stores; the General Manager of a chain of 424 dollar stores; the Senior Vice President of Merchandising and Marketing at the largest supplier of promotional merchandise to grocery, drug, and discount stores; the Senior Vice President of Merchandising and Marketing for Crown Books; and the founder of a chain of hair salons. Presently, he is the founder and President of DollarDays International, one of the largest business-to-business sites on the Internet drawing more than 1 million visitors each month. At the site, retailers from all 50 states and 30 foreign countries select from over 30,000 items, any of which they can buy in single cases at great savings.
