Secrets of Scrapbooking Success: Making Money, Making Memories, the first book of its kind, provides extensive information on six scrapbook-based careers everything the would-be entrepreneur needs to know to successfully launch his or her own business. Included are detailed profiles of seven women entrepreneurs who have turned their passion for scrapbooking into successful businesses. These profiles, culled from hours of interviews, give valuable insight into just what it takes to get a business off the ground and keep it successfully growing.
The book is also packed with important information on every aspect of beginning a scrapbook-based business. Topics include opening a retail store, starting a mail order catalog, becoming a consultant, creating others memory books for them, writing about scrapbooking, and designing your own product. Each chapter provides essential information, including "Tips for Success," "Is This Business For You?," "Consider This," and "Cha Ching! The Cash Potential." Still more entrepreneurs are profiled in "SUCCESStories," vignettes scattered throughout the book. The Appendix is packed with dozens of essential resources needed to launch your business and keep it running successfully.
Sue DiFranco has been a published author, encompassing print, TV, and web, for more than ten years. An English major, her work has appeared in both newspapers and magazines. She expanded into the world of television writing for several years, and has been writing columns, features, and scripts for entertainment Web sites since 1998. Secrets of Scrapbooking Success: Making Money, Making Memories, her first book, was inspired by the women and men entrepreneurs she had met while pursuing her scrapbooking passion. Her second book, Memory Marketing: How to Successfully Promote and Publicize Your Scrapbooking Business, is a companion guide to Secrets..., and includes all of the marketing strategies she learned first hand when launching her company, Fun Facts Publishing, in 1999. She is currently working on more business and career guides, as well as frequently updating the company's official Web site.