This book teaches a practical approach to selling by identifying what a customer needs and showing how your product or idea fills that need. It emphasizes clear thinking, action, and keeping the customer’s interests front and center.

Structured in three parts, it covers simplifying the act of selling, adopting successful patterns, and applying these ideas to real situations. The author draws on stories, examples, and steps you can put to work right away to improve your results.

Focus on the prospect’s needs rather than just the product.

Study and apply proven selling patterns that have worked for others.

Use creative action and timing to move toward a close.

Build confidence through practice, preparation, and positive thinking.

Ideal for readers of business basics and anyone looking to sharpen their selling skills in a straightforward, dependable way.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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Legal entity name: Edward Bowditch Ltd
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
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