More Secrets of Successful Exhibiting

Lippman, Sam,Friedmann, Susan,Greene III, Charles,Hasbrouck, John,Obermeyer, Jim,Cohen, Elaine,Demetros, Valerie A.M.,Smith, Marcia A.,Ellis, Christine A.,Smith, Mark S.A.,Cox, Skip

ISBN 10: 1890427055 / ISBN 13: 9781890427054

Published by Aviva Publishing, 1998

About this Item

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Bibliographic Details

• Title: More Secrets of Successful Exhibiting
• Publisher: Aviva Publishing
• Publication Date: 1998
• Language: English
• ISBN 10: 1890427055
• ISBN 13: 9781890427054
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

More of America's most respected authorities in the trade show industry reveal a goldmine of powerful strategies, tips and insights to help improve a company's exhibiting success.

Review

From schmoozing your boss for the money, to schmoozing your visitors for the business; when it comes to working a trade show, this book is what you need. -- Susan RoAne, Author, "How to Work a Room"

If knowledge is power, then this is a powerful, book. The knowledge contained in this second book of the Successful Exhibiting series comes directly from the experiences of prominent experts in the exposition industry. -- Patti J. Shock, College of Hotel Administration, University of Nevada

Your competition might outspend, out-promote, or out-flank you, but with the ideas in this boo, they'll never outsmart, out-gun or out-fight you. -- Jeff Slutsky, Author, "Smart Marketing"