More Secrets of Successful Exhibiting

Lippman, Sam; Friedmann, Susan; Greene III, Charles; Hasbrouck, John; Obermeyer, Jim; Cohen, Elaine; Demetros, Valerie A.M.; Smith, Marcia A.; Ellis, Christine A.; Smith, Mark S.A.; Cox, Skip; Axelson, Barbara

ISBN 10: 1890427055 / ISBN 13: 9781890427054

Published by Aviva Publishing (edition 1), 1998

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1890427055-11-1

Bibliographic Details

• Title: More Secrets of Successful Exhibiting
• Publisher: Aviva Publishing (edition 1)
• Publication Date: 1998
• Language: English
• ISBN 10: 1890427055
• ISBN 13: 9781890427054
• Binding: Paperback
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

More of America's most respected authorities in the trade show industry reveal a goldmine of powerful strategies, tips and insights to help improve a company's exhibiting success.

Review

From schmoozing your boss for the money, to schmoozing your visitors for the business; when it comes to working a trade show, this book is what you need. -- Susan RoAne, Author, "How to Work a Room"

If knowledge is power, then this is a powerful, book. The knowledge contained in this second book of the Successful Exhibiting series comes directly from the experiences of prominent experts in the exposition industry. -- Patti J. Shock, College of Hotel Administration, University of Nevada

Your competition might outspend, out-promote, or out-flank you, but with the ideas in this boo, they'll never outsmart, out-gun or out-fight you. -- Jeff Slutsky, Author, "Smart Marketing"