Secrets of Successful Sales

If you don't sell, you don't have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur's Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison's Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.

Alison has over 25 years' experience as an award-winning salesperson and founded her own sales training business, Sales Coaching Solutions, in 2011. Secrets of Successful Sales gives you the knowledge and techniques that enabled Alison to grow her own business, become one of the UK's top 10 business advisers and become a regular contributor to the BBC.