9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations

If you’re the hero, that makes me the villain.

My name is Mark Raffan, and before I became the host of the Negotiations Ninja podcast, before I was voted as a Top 5 Negotiations Guru worldwide, and before I trained Fortune 500 and 100 executives…

…I specialized in procurement.

And if you negotiated with me, I probably ate your lunch. And you probably thanked me after.

Consider this your insider’s B2B negotiation guide, straight from the other side of the table.

What You Get

This field guide is a flexible framework designed for B2B salespeople like you. Each chapter contains a secret and a challenge. Once understood, these secrets will give you insider knowledge to win more deals and influence critical stakeholders. And if you complete every challenge, you’ll close this book ready to crush your next negotiation.

Why This Guide

• Ditch the overused talk tracks. Get real strategies that put you on another level.
• Exponentially increase your odds of success on every. Single. Deal.
• Understand power and leverage. Who has it (and how you can have more).
• Sales isn’t magic. Turn your negotiation goals into consistent and attainable results.
• Learn the 9 insider secrets to forever negotiate better, smarter, more lucrative deals.

Your next negotiation could change your life. But only if you're ready for it.


"If you want to become a successful negotiator, read Raffan’s 9 Secrets to Win Deals and Influence Stakeholders. His approach is effective, and his strategies will help you achieve your goals.” – Matt Dixon – Best Selling Co-Author of The Challenger Sale, The Effortless Experience, The Challenger Customer, and The Jolt Effect


“Mark Raffan’s 9 Secrets to Win Deals and Influence Stakeholders is a must-read for any B2B negotiator. A practical guide for business leaders who spend every day on the commercial front line. I highly recommend adding his book to your library.” – Simon Rycraft – Bestselling Author of Negotiation Hacks


“Mark Raffan’s 9 Secrets to Win Deals and Influence Stakeholders is an insightful and practical guide to achieving successful negotiations in the B2B world. Highly recommended.” – Gary Noesner – Author of Stalling for Time: My Life as an FBI Hostage Negotiator


To learn more about negotiation, go to the Negotiations Ninja website, located at www.negotiations.ninja and follower him on LinkedIn at https://www.linkedin.com/in/markraffan/ or on instagram @negotiations_ninja