Securing Representation: Galleries, Agents & Artists: The Essential Guide to Navigating Artist Representation

Securing Representation is a practical guide for artists looking to build professional relationships, secure gallery representation, and navigate the art world with greater confidence and clarity.

Whether you are an emerging artist taking your first steps into the industry or an established creative looking to expand your opportunities, this comprehensive guide offers actionable strategies, professional insight and real-world advice from gallery directors, agents, curators, dealers and practising artists.

Navigating the art world can often feel uncertain and difficult to access. Written by Shirley-Ann O'Neill and Laura O'Hare, Directors of the Visual Artists Association, this book demystifies the process of representation and provides artists with the knowledge, tools and confidence needed to approach galleries and industry professionals professionally and strategically.

Inside this guide, you’ll discover:

• How gallery representation works and whether it is the right path for your artistic practice
• The different roles of galleries, agents, managers and publishers within the art industry
• How to approach galleries professionally and navigate submission policies with confidence
• Portfolio strategies to help present your work clearly and professionally
• Practical guidance for networking, art fairs and building visibility as an artist
• How artists are using social media and self-representation to develop their careers
• Common mistakes artists make when seeking representation and how to avoid them
• Insights and interviews from gallery directors, artists, curators, dealers and industry professionals
• Guidance on contracts, commission structures, negotiations and professional partnerships
• Useful templates, worksheets and resources to support your artistic career development

Featuring interviews and insights from respected figures across the contemporary art world, Securing Representation combines practical advice with honest industry perspectives to help artists better understand the realities of working professionally within galleries and representation structures.

"This book is an absolute game-changer! As an artist, I've always struggled with finding the right representation, but this guide has completely transformed my approach. A must-read for anyone serious about their art career." - Amy Waters, Artist

"Finally, a resource that demystifies the world of galleries and agents. This book is both informative and empowering, offering practical advice that every artist can benefit from. Highly recommended!" - Mark Jones, Artist

"Useful strategies for artists of all levels. A comprehensive book for artists looking to secure representation. Lots of tips to get started and succeed." - Anna Phillips, Gallery Director