Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share McCarthy, Mary Pat and Campbell, Stuart

Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share McCarthy, Mary Pat and Campbell, Stuart

ISBN 10: 0071379665 / ISBN 13: 9780071379663

Published by McGraw-Hill, 2001

About this Item

Seller Inventory # QCAK--0062

Bibliographic Details

• Title: Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share McCarthy, Mary Pat and Campbell, Stuart
• Publisher: McGraw-Hill
• Publication Date: 2001
• Language: English
• ISBN 10: 0071379665
• ISBN 13: 9780071379663
• Binding: Hardcover
• Condition: New

About this title

Synopsis

A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share

Much has been written lately about the many competitive advantages of using Web technologies to create "transparent" organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accounts of the grave security risks those very same advantages can pose.

Written by a coauthor of the bestselling Digital Transformation, Security Transformation brings executives and managers up to speed on E-business security issues and offers tried-and-true methods for protecting precious information assets. More important, with the help of fascinating case studies, the authors describe a proven approach to the strategic use of digital security as a powerful front-office tool for building a company's reputation as well as customer loyalty.

About the Author

Mary McCarthy is vice chair of the Information, Communications, and Entertainment Practice of KPMG LLP. An influential e-Business and financial management advisor to many of the world's leading high-technology companies, she is coauthor of the bestseller Digital Transformation.

Stuart Campbell is national partner-in-charge of KPMG's Information Risk Management Division. He partners with multinational clients in assessing and managing a wide variety of technology risks and concerns.