Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share
Language: English
Published by McGraw-Hill, 2001
- Hardcover
- Used

Condition: Used - Good
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- Title
- Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share
- Author
- McCarthy, Mary Pat,Campbell, Stuart
- Publisher
- McGraw-Hill
- Publication year
- 2001
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0071379665
- ISBN 13
- 9780071379663
A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share
Much has been written lately about the many competitive advantages of using Web technologies to create "transparent" organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accounts of the grave security risks those very same advantages can pose.
Written by a coauthor of the bestselling Digital Transformation, Security Transformation brings executives and managers up to speed on E-business security issues and offers tried-and-true methods for protecting precious information assets. More important, with the help of fascinating case studies, the authors describe a proven approach to the strategic use of digital security as a powerful front-office tool for building a company's reputation as well as customer loyalty.
"Synopsis" may belong to another edition of this title.
About the Author
Mary McCarthy is vice chair of the Information, Communications, and Entertainment Practice of KPMG LLP. An influential e-Business and financial management advisor to many of the world's leading high-technology companies, she is coauthor of the bestseller Digital Transformation.
Stuart Campbell is national partner-in-charge of KPMG's Information Risk Management Division. He partners with multinational clients in assessing and managing a wide variety of technology risks and concerns.
"About the title" may belong to another edition of this title.
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