See, Feel, Think, Do: The Power of Instinct in Business

Andy Milligan

ISBN 10: 1905736258 / ISBN 13: 9781905736256

Published by Marshall Cavendish, 2008

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev3361782850

Bibliographic Details

• Title: See, Feel, Think, Do: The Power of Instinct in Business
• Publisher: Marshall Cavendish
• Publication Date: 2008
• Language: English
• ISBN 10: 1905736258
• ISBN 13: 9781905736256
• Binding: Soft cover
• Condition: Very Good
• Weight: 240 grams

About this title

Synopsis

The vast power that instinct can lend to business practices is analyzed in this revised corporate handbook. Observing the way people naturally act in everyday life is presented as a simple and useful way of determining customers’ needs and how they can be met efficiently. A mixture of stories and case studies reveals that gut instinct can also be a sensible business decision when used properly. By working through a series of key questions and instructions, businesses of all shapes and sizes will be able to identify their customers, discover better ways to serve them, and then act accordingly.

About the Author

Andy Milligan is a former brands consultant at Interbrand, the world's largest brand consultancy, and the author of Brand It Like Beckham. Shaun Smith is a consultant who specializes in designing and delivering customer experience and is the author of Managing the Customer Experience.