Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive
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Language: English
Published by Vauto Press, 2017
- Hardcover
- Used
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- Title
- Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive
- Author
- Pollak, Dale
- Publisher
- Vauto Press
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0999242709
- ISBN 13
- 9780999242704
- Item weight
- 0.78 pounds
Simply Selling More Cars Won't Be Enough: Revolutionizing the Retail Automotive Industry
Dale Pollak believes that the car business--and the dealers who make their living in it--are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry's true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure.
Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don't want (or can't afford) to own a car.
Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.
Dale Pollak believes that the car business--and the dealers who make their living in it--are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry's true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure.
Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don't want (or can't afford) to own a car.
Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.
"Synopsis" may belong to another edition of this title.
About the Author
Dale Pollak's career in the automotive industry spans nearly four decades. As a dealer, technology entrepreneur, and best-selling author, Pollak has helped many successful automotive dealers in North America make dramatic improvements in their new and used vehicle operations.
Pollak has written three books that detail the application of the Velocity Method of Management™ in dealerships. The latest, Velocity Overdrive: The Road to Reinvention, was released in 2012.
Pollak holds a bachelor of science degree in business administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award. In addition, he received the 2010 Ernst and Young Entrepreneur of the Year Award, and in 2011, he was inducted into the Chicago Area Entrepreneurship Hall of Fame. In 2014, he was named as Poling Chair at Indiana University's Kelley School of Business
Pollak has written three books that detail the application of the Velocity Method of Management™ in dealerships. The latest, Velocity Overdrive: The Road to Reinvention, was released in 2012.
Pollak holds a bachelor of science degree in business administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award. In addition, he received the 2010 Ernst and Young Entrepreneur of the Year Award, and in 2011, he was inducted into the Chicago Area Entrepreneurship Hall of Fame. In 2014, he was named as Poling Chair at Indiana University's Kelley School of Business
"About the title" may belong to another edition of this title.
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