Seed Marketing: Channel and Distribution System

Contents: 1. New vista for strengthening the integrated seed system. 2. Seed marketing: an introduction. 3. Seed marketing activities: dissemination and extension of market intelligence system. 4. Agricultural market intelligence: current status. 5. Government seed policy. 6. Seed industry model. 7. Stages in the product life cycle and product portfolio life cycles. 8. Elements which make up a profit and loss account. 9. Some components of terms and conditions of sale. 10. Distribution systems. 11. Elements of a representation agreement. 12. Suggested headings for marketing. 13. Seed market trends, structure, growth of Indian industry. 14. Pricing policy. 15. Seed enterprise management. 16. Communications and records. 17. Looking to the future. 18. Statutory requirements for sale of seed. 19. The rules for seed production and marketing. 20. Seed multiplication ratio. Seed Marketing is the efficient, ethical marketing procedure and practices to progress in the agriculture economy. It is concerned with the standard of living and well-being of labour, farmer, housewife, businessman and thus with the total economic health of the country. The main objective of seed marketing is to earn a profit by creating maximum value and usefulness of a product at minimum cost. Marketing management has four basic elements i.e. the product, the distribution, the price structure and the promotional activities. Marketing seed of high yielding varieties and hybrids poses many problems. Seeds are produced in the field but they are subject to fluctuate of the monsoon and ideas of the cultivators. Seeds are perishable; they may deteriorate during harvest or post-harvest (i.e., at threshing, drying, cleaning, grading, treating, packaging, tagging and storage period; in transit or while they are in the retail Godown). The seed quality parameters may deteriorate at any stage from sowing seed in the field, at harvesting and processing, are facing the problems by the seed marketer.…