Seeing the Elephant: Understanding Globalization from Trunk to Tail
Language: English
Published by WILEY, 2009
- Hardcover
- Used

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- Title
- Seeing the Elephant: Understanding Globalization from Trunk to Tail
- Author
- Marber, Peter
- Publisher
- WILEY
- Publication year
- 2009
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470283858
- ISBN 13
- 9780470283851
While America remains the single most important economy today, rising economic powerhouses — China, Russia, India, Brazil and others — bring a diverse set of interests to the table that the US cannot afford to ignore, Marber explains. Moreover, globalization has created thousands of non-state actors – corporations, banks, hedge funds, activists and even terrorists – who bring their own concerns to bear on the world system.
In the era of globalization, America's success hinges on the success of its neighbors, too. Yet from its invasion of Iraq to its disregard of major treaties — some recent US choices have shown little regard for these new players. As the lines between economic, defense, environmental, immigration, and energy policy become increasingly blurred, having a holistic and coherent approach to cross-border challenges is essential. Yet the forums and institutions that once coordinated these relationships – the UN, World Bank and the G7— are losing relevance and no longer adequately represent the world's expanded power roster. To remain vital, Marber believes all our multilateral institutions will require fresh ideas and revamping.
Seeing the Elephant demystifies globalization, and analyzes the megatrends and interconnections of the 21st century. With bold suggestions on how America reassert its historic leadership in the new global arena, Seeing the Elephant should be required reading for policy makers, businessmen and informed citizens alike.
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