Seeing into Screens: Eye Tracking and the Moving Image
Sold by Books Puddle, New York, NY, U.S.A.
AbeBooks Seller since November 22, 2018
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: 4 available
Add to basketSold by Books Puddle, New York, NY, U.S.A.
AbeBooks Seller since November 22, 2018
Condition: New
Quantity: 4 available
Add to basketSeeing into Screens: Eye Tracking and the Moving Image is the first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content. While nearly all moving image research either 'imagines' how its audience responds to the screen, or focuses upon external responses, this collection utilizes the data produced from eye tracking technology to assess seeing and knowing, gazing and perceiving.
The editors divide their collection into the following four sections: eye tracking performance, which addresses the ways viewers respond to screen genre, actor and star, auteur, and cinematography; eye tracking aesthetics which explores the way viewers gaze upon colour, light, movement, and space; eye tracking inscription, which examines the way the viewer responds to subtitles, translation, and written information found in the screen world; and eye tracking augmentation which examines the role of simulation, mediation, and technological intervention in the way viewers engage with screen content. At a time when the nature of viewing the screen is extending and diversifying across different platforms and exhibitions, Seeing into Screens is a timely exploration of how viewers watch the screen.
Jodi Sita is Senior Lecturer in Anatomy and Neurosciences in the School of Allied Health at
Australian Catholic University, Australia. She is a neuroscientist, health scientist, and eye-tracking expert, heading the eye-tracking laboratory at the ACU.
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