Segmentation Analytics with SAS Viya

Randall S Collica

ISBN 10: 1952363063 / ISBN 13: 9781952363061

Published by SAS Institute, 2021

About this Item

Seller Inventory # LU-9781952363061

Bibliographic Details

• Title: Segmentation Analytics with SAS Viya
• Publisher: SAS Institute
• Publication Date: 2021
• Language: English
• ISBN 10: 1952363063
• ISBN 13: 9781952363061
• Binding: Hardback
• Condition: New

About this title

Synopsis

Better understand your customers using segmentation analytics in SAS Viya!

Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis.

This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.