Segmentation, Revenue Management and Pricing Analytics

Tudor Bodea

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Language: English

Published by Routledge Mär 2014, 2014

0415898331 / 9780415898331

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations. 268 pp. Englisch.…

Seller Inventory # 9780415898331

Title
Segmentation, Revenue Management and Pricing Analytics
Author
Tudor Bodea
Publisher
Routledge Mär 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0415898331
ISBN 13
9780415898331
Item weight
483 grams
Dimensions
246x174x15 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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First itemUS$ 25.69US$ 25.69
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BuchWeltWeit Ludwig Meier e.K.

Germany