The Selective Estate Agent: How to attract and convert high value homes

Are you an independent estate agent looking to grow but spending too much on marketing that does not work for you?

The Selective Estate Agent unveils the three marketing cornerstones that make up the Profit Pyramid(TM) - a tried and tested approach to attracting and converting high value homes. This practical handbook is packed with strategies and tips for implementing this approach in your agency to increase profitability as quickly and cost-effectively as possible.

This book will enable you to:

- Focus on what you really want your agency to do for you

- Gain the confidence to target and convert the homes you'd love to sell

- Discover simple steps you can take to achieve powerful and profitable results for your agency

- Use the right tools and resources to implement the Profit Pyramid(TM)

- Create the agency you've always dreamed of

Sam Ashdown is the leading marketing expert to the UK property industry. She is the owner of AshdownJones, sellers of unique homes in the Lake District and a long-time mentor of independent estate agents in the UK. Sam frequently appears in The Sunday Times, Bricks and Mortar, The Telegraph and House Beautiful and is the current editor for Estate Agent Networking UK. She has also featured on BBC 1's Homes Under the Hammer and Radio 4's You and Yours. Learn more at www.samashdown.co.uk.