Title: Self-Employment: From Dream to Reality! An Interactive Workbook for Starting Your Small Business
Publisher: Kendall Hunt Publishing
Publication Date: 2008
Language: English
ISBN 10: 1593575203
ISBN 13: 9781593575205
Binding: Soft cover
Edition: 3rd Edition
Condition: New

About this title

Synopsis

This workbook guides individuals through the planning and start-up process for creating their own small business. With clear explanations, examples, exercises, and worksheets, the workbook helps individuals:

define and set goals for their dream
understand how much money they'll need to get started
identify who their target customers are
determine how to price and market their business
manage records and handle cash flow, taxes, insurance, and legal issues

About the Author

Linda D. Gilkerson has either owned businesses or worked with dreamers who want to own their own businesses for the past 20 years. Linda opened and ran two successful retail businesses, a balloon business and a hat store. She met Theresia Paauwe while working for a microenterprise program that was part of a community development corporation. They created Business Matters, a consulting firm to provide training and curriculum to microenterprise programs. They also formed a not-for-profit organization, Neighborhood Self-Employment Initiative, of which Linda was the director for three years. Linda continues to work with dreamers who want to own businesses in the capacity of manager of franchise development at Wild Birds Unlimited, Inc.

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