Title: Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Publisher: McGraw-Hill Companies
Publication Date: 2006
Language: English
ISBN 10: 0071470425
ISBN 13: 9780071470421
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 0.2 pounds

About this title

Synopsis

A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand?

Sell the Brand First

About the Author

As president of Leadership Performance Development, Inc., Dan Stiff specializes in showing companies how to leverage their brand strength, lead teams, and sell in the modern business climate. His clients include Baldwin, Home Depot/Expo, Aviall,

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