Fully updated for 2026
Are you frustrated over how to market your handmade products online? Discover, step by step, how crafters and other makers succeed selling on e-commerce sites while working from home.
Has your online sales presence failed to produce the income you're seeking? The ground has shifted. Etsy raised its fees and tightened its handmade rules. TikTok Shop became a real storefront for makers. Shoppers now ask AI assistants to find products for them. What worked three years ago doesn't work the same way today.
As an artisan featured in The Wall Street Journal, Yahoo Finance, and Entrepreneur Radio, James Dillehay has spent thirty years turning small craft projects into profitable enterprises. In this revised edition, he shows you how to position your arts and crafts head and shoulders above the crowd of competitors — on the platforms that matter right now.
Sell Your Crafts Online is a working manual, not a pep talk. Between step-by-step how-tos and checklists, Dillehay's proven strategies put your products in front of buyers who are ready to spend.
In this edition you'll learn:
• How to find crafts that make money — sewing, crochet, jewelry, quilting, soap making, candle making, dolls, beading, woodworking, polymer clay, art, and more
• How to sell on Etsy, start to finish, even if you've never listed a product
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New: How to set up and sell on TikTok Shop — the three ways to sell, what it really costs, and how to move followers onto your own mailing list
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New: How to cut your Etsy transaction fee from 6.5% to 2.5% using a free program most sellers overlook
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New: How Etsy's handmade standards work in your favor, and how to label your listings so honest work never gets flagged
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New: How to use AI to draft sharper listings — and how to write so AI shopping tools recommend your products
• How to expand beyond Etsy to Amazon Handmade, eBay, and your own Shopify store
• How to use Facebook, Instagram, and Pinterest to drive buyers to your shop
• Methods for using SEO to draw in shoppers already searching for products like yours
• Ways to pitch influencers so your products secure social media attention — and much, much more
Sell Your Crafts Online is the essential guidebook for anyone selling handmade and ready to take their products business to the next level. If you're ready for expert advice from an experienced online seller, you'll love James Dillehay's must-have manual.
Buy Sell Your Crafts Online to find more buyers for your creative products today!
James Dillehay is a craft artisan, former gallery owner, and author of fifteen books. He has sold his handmade products online at Etsy, Ebay, and Amazon, at competitive juried shows in the US, and to galleries and boutiques from Manhattan to the Grand Canyon. James developed and presented crafts marketing programs for the University of Alaska, Northern New Mexico Community College, Bootcamp for Artists and Craftspeople, The Learning Annex, and more. He has been interviewed in The Wall Street Journal Online, Yahoo Finance, Bottom Line Personal, Family Circle, The Crafts Report, Working Mothers, Entrepreneur Radio, HGTV's The Carol Duvall Show, and more.
