Sell The Problem. This item is unavailable.Sell The Problem

Have you missed a sale lately? Did you do a poor job presenting your solution... or the problem? Most advisors don t sell the problem adequately before attempting to sell their solution. The prospect must buy the cost of the problem first! Learn to sell the pain, the loss and the unwanted consequences of the problem and you will have an easy time selling the problem!

CEO, author of six books and founder of Identity Branding, Inc. and e-Relationship, has been teaching the principles of prospect attraction to financial sales professionals for more than 30 years. His impressive career placed him among the top 100 financial managers in the financial industry. Referred to as The Prospect-Attraction Coach, Robert is a nationally recognized speaker and teacher. The powerful strategy he teaches has dramatically improved sales, prospect access, retention and recruiting for many of the leading financial service companies in the U.S. He lives in Greensboro, NC.