How to Sell What You Make. This item is unavailable.
8 ratings by Goodreads
Language: English
Published by Stackpole Books, 1990
- Softcover
- Used
Unavailable
Softcover
Condition: Used - Very good
US$ 2.75
Item description from seller
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Seller Inventory # S_377485342
- Title
- How to Sell What You Make
- Author
- Gerhards, Paul
- Publisher
- Stackpole Books
- Publication year
- 1990
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0811722449
- ISBN 13
- 9780811722445
Discusses the crafts business, and gives advice on advertising, market research, trade shows, salesmanship, pricing, bookkeeping, and taxes
"Synopsis" may belong to another edition of this title.
Reviews
"With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy," says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.
- Susan C. Awe, Northern Arizona Univ., Flagstaff
Copyright 1990 Reed Business Information, Inc.
- Susan C. Awe, Northern Arizona Univ., Flagstaff
Copyright 1990 Reed Business Information, Inc.
"About the title" may belong to another edition of this title.