How to Sell What You Make

Gerhards, Paul

ISBN 10: 0811722449 / ISBN 13: 9780811722445

Published by Stackpole Books, 1990

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Synopsis:

Discusses the crafts business, and gives advice on advertising, market research, trade shows, salesmanship, pricing, bookkeeping, and taxes

Reviews: "With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy," says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.
- Susan C. Awe, Northern Arizona Univ., Flagstaff
Copyright 1990 Reed Business Information, Inc.

Bibliographic Details

Title: How to Sell What You Make
Publisher: Stackpole Books
Publication Date: 1990
Binding: Paperback
Condition: Very Good