Selling Against the Low Cost Club: Top Secret Strategies and Skills for Fitness Salespeople

Successfully Selling Against the Low Cost CompetitorThe fitness industry is hypercompetitive with almost every market saturated with dozens of facilities. But the number of fitness goers has not kept up with the expanded number of options. The result is that each business gets fewer prospects and customers. Now add one or more low-cost competitors to your market and profit margins can plummet. If you have a low-cost competitor in your market and your sales are suffering, then this book is for you! Your ability to successfully sell against the low-cost competitor is literally in your hands. Contained in this book are the most advanced, highly successful and proven strategies and skills specific for fitness salespeople. This information has never been published before and is presented by Casey Conrad, the leading authority on health club sales world-wide. Discover:•Why every fitness salesperson should love their low-cost competitors.•Advanced qualifying techniques and questions to ferret out low-cost competitor objections early.•Powerful touring techniques to ensure every prospect understands and wants the type of services your club provides that your competitors don’t.•How the power of belief drives buying and how to use that for a sales advantage.•Exact verbiage for overcoming the low-cost competitor objection at the point of sale. Whether you are new to sales or a seasoned veteran, the information, tips, skills and tools discussed in this book will positively impact your closing ability and, in particular, successfully combat the low-cost competitor objection. Casey Conrad has been in the health & fitness industry for over thirty years. In addition to authoring Selling Fitness; The Complete Guide to Selling Health Club Memberships, she has created and published over twenty-seven other sales, marketing, and management training products for the industry.