Selling in an Anxious World: Driving Sales Success by Crossing the Crevasse from Bad to Good Culture

"Selling in an Anxious World" identifies, characterizes, and aims to fix the leading cause of declining B2B sales—corporate culture! You’ll see the contributing factors leading up to the COVID-19 crisis and the post-crisis opportunity for sellers and their companies to accelerate profitable growth and capture market share.

“Selling in an Anxious World is a masterpiece of groundbreaking research and recommendations. To any professional who aspires to greatness, this is a must-read!”
—Bill McDermott, CEO, ServiceNow

Selling in an Anxious World provides insight and guidance to drive sales effectiveness, growth, and market share for sellers and modern companies. Today, the organizational culture within companies has become inward focused. The emergence of the gig economy of outsourcing and contracting has depersonalized the workforce. Combined with the shift to an inorganic growth strategy, has become a detriment to being a customer centric company—causing new levels of risk and anxiety for buyers. B2B sales has become a one way street that has driven customer experience into the ground with sellers taking the fall for it. 

In this book you will learn how to:

• Become a Client-Centric seller and company
• Increase B2B Sales
• Implement the best sales effectiveness and sales enablement tools 
• Identify, characterize and fix the different sales cultures of your company through a diagnostic test
• Become a better sales management company

The book combines research from extensive deal reviews, examples from Jim’s personal life, and Bible references to shine a light on culture, presenting an unconventional guide to solving an unconventional problem. You’ll get quick access to whatever topics are important to you, through chapter summaries and reference guides.