Selling at 90 Below Zero: 5 Lessons for Sales Teams from the Race to the South Pole

Antarctica is the only place in the world where the temperature can reach 90 below zero. Mere existence in these conditions, let alone working, is challenging and difficult.

The same is true in the world of selling. To be a worldclass sales person or sales leader is challenging and difficult. Many valuable lessons for sales people can be learned from the famous race to the South Pole in 1911-1912, where temperatures reached 90 below zero and colder.

Mike Pierce, better known as Antarctic Mike, works with organizations that want to find, engage and keep the best-performing people. In addition to Selling at 90 Below Zero, Antarctic Mike is the author of Leading at 90 Below Zero: Finding, Engaging and Keeping Great People as well as The Penguin Principle.

In January 2006, Mike became one of nine people to have run a marathon on the Antarctic continent. Eleven months later he returned to Antarctica to become the first American to complete the Antarctic Ultra Marathon, a grueling 100 kilometers (62.1 miles). Since then Mike has completed many other winter marathons in the coldest and harshest climates on earth. His stories have been featured in Sports Illustrated and on CNN, Fox, ABC, CBS, ESPN, and many other national and international media outlets. Mike has a twenty-year background in the recruiting business, where he helped many companies find great employees.