Selling: Building Partnerships, 3rd

Weitz, Barton A.;Castleberry, Stephen B.;Tanner, John F.

ISBN 10: 0256228264 / ISBN 13: 9780256228267

Published by Irwin McGraw-Hill, Boston, MA, 1997

About this Item

Some marking and or highlights, Light to moderate shelf wear, may have bookstore stickers, or be former reference copy. Looks nice. the last 30-40 lower page corners have a light waviness from dampness. Good study copy 628 pages. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0256228264. ISBN/EAN: 9780256228267. Pictures of this item not already displayed here available upon request. Inventory No: 1560776347.

Seller Inventory # 1560776347

Bibliographic Details

• Title: Selling: Building Partnerships, 3rd
• Publisher: Irwin McGraw-Hill, Boston, MA
• Publication Date: 1997
• Language: English
• ISBN 10: 0256228264
• ISBN 13: 9780256228267
• Binding: Hardcover
• Edition: 3rd Edition.
• Condition: Very Good
• Seller catalogs:
  • Business, Finance & Marketing

About this title

Synopsis

This text was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in the third edition.

About the Author

Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held positions (including Department Head) at both Northern Illinois University and the University of Georgia. He has published over 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research. Outside of University life, Steve's responsibilities include running his 100 acre working farm in northern Wisconsin, serving his community as a firefighter and engineer, and raising eight children with wife Susie.