Selling: Building Partnerships, 5/e, with ACT! Express Software

Weitz, Barton; Castleberry, Stephen; Tanner, John; Weitz, Barton; Castleberry, Stephen; Tanner, John

ISBN 10: 0072866802 / ISBN 13: 9780072866803

Published by McGraw-Hill/Irwin (edition 5), 2003

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0072866802-7-1

Bibliographic Details

• Title: Selling: Building Partnerships, 5/e, with ACT! Express Software
• Publisher: McGraw-Hill/Irwin (edition 5)
• Publication Date: 2003
• Language: English
• ISBN 10: 0072866802
• ISBN 13: 9780072866803
• Binding: Hardcover
• Edition: 5.
• Condition: Fair

About this title

Synopsis

Selling: Building Partnerships, 5/e, by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. This edition features a revision of the traditional selling process, a thorough description of the buying and partnering processes used by business firms and the changes occurring in these processes, how to build a career in selling, an emphasis on the role of the salesperson and highlights the way salespeople use technology to learn about, connect with, and build relationships with their customers.