Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies [Paperback] [Nov 07, 2012] Chao, Stanley

Chao, Stanley

ISBN 10: 1475911785 / ISBN 13: 9781475911787

Published by iUniverse, 2012

About this Item

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Bibliographic Details

• Title: Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies [Paperback] [Nov 07, 2012] Chao, Stanley
• Publisher: iUniverse
• Publication Date: 2012
• Language: English
• ISBN 10: 1475911785
• ISBN 13: 9781475911787
• Binding: Paperback
• Condition: Very Good
• Weight: 13 ounces

About this title

Synopsis

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses

• learn effective ways to deal with Chinese businesspeople and private and state-owned companies;

• analyze whether certain products or services are viable for the Chinese market;

• understand the psyche of the "Mao Generation" Chinese who are now China's business owners, executives, and government leaders; and

• develop low-cost, market-entry strategies

Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

About the Author

Stanley Chao is a Chinese American who has worked in China for more than twenty years and currently serves as managing director for All In Consulting, assisting companies in their Asia and China business strategies. During his career, he has worked for large multinational companies in China and consulted for dozens of large and small Western companies.   He holds degrees from Columbia University, the University of Pennsylvania and an MBA from UCLA. He speaks Mandarin and Japanese and can be contacted at allinconsult.com and stanley_chao@allinconsult.com.