Selling to China : A Guide for Small and Medium-Sized Businesses
Language: English
Published by Authorhouse Aug 2018, 2018
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 62.44
Quantity: 1 available
Add to basketItem description from seller
Neuware - The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses:¿ Learn effective ways to deal with Chinese businesspeople and private and state-owned companies¿ Determine whether certain products or services are viable for the Chinese market¿ Understand the psyche of the 'Mao Generation' Chinese, who are now China's business owners, executives, and government leaders¿ Develop low-cost, market-entry strategiesFilled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Seller Inventory # 9781532052712
- Title
- Selling to China : A Guide for Small and Medium-Sized Businesses
- Author
- Stanley Chao
- Publisher
- Authorhouse Aug 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1532052715
- ISBN 13
- 9781532052712
- Item weight
- 592 grams
- Dimensions
- 235x157x20 mm
Readers will learn effective ways to deal with Chinese businesspeople and private and state-owned companies; determine whether certain products or services are viable for the Chinese market; understand the psyche of the "Mao Generation" Chinese who aren ow China's business owners, executives, and government leaders; understand both the long and short-term implications of the US-China tariff wars; and develop low-cost, market-entry strategies.
Chao offers readers the wisdom he has acquired over years of experience in succinct chapters complete with easy-to-follow guidelines, debunked myths, and evidence-based predictions. Inaddition, Chao covers:
·Dealing with China in the Trump era
·Understanding the role of contracts in China's legal system
·Hiring and using a translator
·Conducting a market analysis study
·Establishing your sales network
·Selling online
Chao, a Chinese American, has worked in China and Asia for over twenty years. He currently advises companies on how to do business in China, so he is well aware of both the conditions and quirks associated with the endeavor. Chao reassures owners of SMBs that they can indeed crack the Chinese market, as long as they know the rules. "You will come away with two things after reading this book," he says. "First, my advice will give you the tools to determine whether your products or services will be successful in China. Second, you will gain an understanding of how the Chinese think and act as it relates to business."
"Synopsis" may belong to another edition of this title.
About the Author
Chao is the Managing Director of All In Consulting, a Los Angeles based consulting firm assisting Western companies in their Asia and China business developments. Chao's clients include: Intel, Emerson Electric, SPX, KingstonTechnology, Baxter Healthcare, and dozens of small and medium-sized companies. Chao and his team have conducted over 200 projects in China covering more than 12 different vertical markets including the aviation, automotive, medical,information technology, manufacturing and environmental engineering industries.
Chao has written for, appeared as aguest speaker, or been quoted by the following organizations: Los Angeles Times, Forbes Magazine, CBS NewsRadio, The Boston Globe, Bloomberg, National Public Radio, International Business Times, China Daily, The Global Times, Aviation Week, Industry Week, Quality Digest, The Globe and Mail, UCLA Anderson School of Management, US China Business Council, and the Irvine Chamber of Commerce.
To learn more, please visit Chao's website allinconsult.com or Twitter at Selling to China@stanleychao6
"About the title" may belong to another edition of this title.
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