Selling War : A Critical Look at the Military's PR Machine

Steven J Alvarez

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Language: English

Published by Potomac Books Mär 2016, 2016

161234772X / 9781612347721

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Neuware - In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner "Mission Accomplished," the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences-that is, the Western media-by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to "Put an Iraqi face on everything." In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.…

Seller Inventory # 9781612347721

Title
Selling War : A Critical Look at the Military's PR Machine
Author
Steven J Alvarez
Publisher
Potomac Books Mär 2016
Publication year
2016
Condition
Neu
Binding
Buch
Language
English
ISBN 10
161234772X
ISBN 13
9781612347721
Item weight
711 grams
Dimensions
236x161x35 mm

AHA-BUCH GmbH

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