Selling Europe to the World : The Rise of the Luxury Fashion Industry, 1980-2020

Language: English

Published by Bloomsbury Publishing PLC Mär 2023, 2023

1350335789 / 9781350335783

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Item description from seller

Neuware - Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed How did they manage to transform a sector previously dominated by small family firms into a global big business Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.…

Title
Selling Europe to the World : The Rise of the Luxury Fashion Industry, 1980-2020
Author
Pierre-Yves Donze
Publisher
Bloomsbury Publishing PLC Mär 2023
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1350335789
ISBN 13
9781350335783
Item weight
409 grams
Dimensions
233x157x15 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 38.67US$ 49.72
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