Selling (Frameworks Series)
Peter Allen
ISBN 10: 027363402X ISBN 13: 9780273634027
Published by Ft PrenticeHall 17/02/1998, 1998
Used
Soft cover
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Bahamut Media, Reading, United Kingdom
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About this Item
Description:
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273634027
Synopsis:
The fifth edition of this successful book examines the entire sales function from the viewpoints of the sales force and sales management. With the emphasis on pro-active selling, the importance of customer creation and understanding buyer behaviour are highlighted. The techniques of selling and communications are also examined. Management of the sales activity is then explained in terms of its vital functions of recording, organising, planning, forecasting, training and appraising.
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Bibliographic Details
Title: Selling (Frameworks Series)
Publisher: Ft PrenticeHall 17/02/1998
Publication Date: 1998
Binding: Soft cover
Condition: Very Good
Edition: 5th or later Edition