Selling Graphic Design, Second Edition

This new edition of the highly acclaimed Selling Graphic Design brings designers, both veteran and amateur, up-to-date on the best ways to find clients, develop lasting relationships, and maximize sales.

The book explains in a professional, no-nonsense style how to write effective proposals, offer the right design solutions, and provide services to fit a client's needs and budget. Full of tips on pricing, billing, portfolios, promotion and networking, and turning low budgets into successful projects, the revised version includes new chapters on Internet promotion, electronic design technology, selling Web page designs, and protecting your electronic files.

Don Sparkman is president and creative director of Sparkman + Associates, Inc., one of Washington, D.C.'s busiest, high-profile design firms. He has been creative director for national accounts such as AT&T, Black & Decker, COMSAT, Eckerd Drugs, Head Sportswear, ICF Kaiser, IRS, LCI International, Marriott Corporation, MCI, NASA, PBGC, Rubbermaid, Sallie Mae, and the U.S. Postal Service, and has won numerous awards for design excellence both nationally and internationally.

Sparkman cofounded the firm of Sparkman + Bartholomew, Associates, Inc. in 1973, changing the name to Sparkman + Associates, Inc. after Bartholomew passed away in 1988. He is a member of the American Institute of Graphic Arts, The Design Management Institute, and Graphic Artists Guild. He is a past president of the Washington Metropolitan Art Directors Club and currently president of the Washington chapter of the International Design by Electronics Association (IDEA). In 1976, he was one of three designers asked by the President to judge the graphic design quality of products to be marketed under the license of the U.S. Bicentennial Committee.

A graduate of the University of Southwestern Louisiana and George Washington University, Sparkman is a frequent lecturer at colleges and design conferences across the country, including George Washington University, the Corcoran School of Art, the Design Management Institute, the American Institute of Graphic Arts, Pratt Institute, and the International Design by Electronics Association. He lives in Washington, D.C.