Title: Selling High-Tech: High Ticket : Using Relationship Management Techniques to Sell & Service Today's Complex Products
Publisher: Probus Professional Pub
Publication Date: 1993
Language: English
ISBN 10: 1557385114
ISBN 13: 9781557385116
Binding: Hardcover
Condition: New

About this title

Synopsis

The challenges in high-tech selling are actually pretty consistent - more sophisticated customers, changing customer needs and the importance of long-term sales strategies rather than the typical "go in any close the deal" methods that just don't work in high-tech selling.
Selling High-Tech/High-Ticket offers a comprehensive guide to successful selling strategies that can be used in a variety of tough selling situations. By developing a long-term, relationship-based selling strategy, salespeople can eliminate or neutralize the obstacles that stand in the way of big sales and success. This book helps you formulate such a strategy.
Selling High-Tech/High-Ticket helps you combine consultative, service-oriented strategies to maintain long-term, profitable relationships with today's high-tech customer. Why be left behind in the high-tech marketplace when you can charge full speed ahead into high-tech selling success?

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