Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!

Seller Inventory # DBV.0446672319.G

Contact seller

Report this item

Bibliographic Details

Title: Selling the Invisible: A Field Guide to Modern Marketing
Publisher: Grand Central Publishing
Publication Date: 2012
Language: English
ISBN 10: 0446672319
ISBN 13: 9780446672313
Binding: Soft cover
Condition: good

About this title

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.

About the Author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

"About this title" may belong to another edition of this title.

Store Description

Dream Books Co. recycles books back into the hands of readers. Shoppers can browse our complete selection of over 100,000 items online or visit our bookstore in Denver. Since 2008, we have kept over 13 million books out of landfills. We partner with non-profits, libraries, and schools to provide sustainable solutions for their books and media.

Visit Seller's Storefront

Seller's business information

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a
book that you've ordered, please use the Ask bookseller a question link to contact
us and we'll respond within 2 business days.

Shipping Terms

International packages exceeding 3 lbs may require additional postage.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 8 business days	2 to 5 business days
First item	US$ 0.00	US$ 1.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.