Selling the Invisible: A Field Guide to Modern Marketing
Beckwith, Harry
ISBN 10: 0446672319 ISBN 13: 9780446672313
Published by Grand Central Publishing, 2012
New
Paperback
From
Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since July 6, 2010
This specific item is no longer available.
About this Item
Description:
Seller Inventory # 0446672319-11-24355985
Synopsis:
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
About the Author: Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Selling the Invisible: A Field Guide to ...
Publisher: Grand Central Publishing
Publication Date: 2012
Binding: Paperback
Condition: New