Selling The Invisible: A Field Guide to Modern Marketing

Harry Beckwith

10,059 ratings by Goodreads

Language: English

Published by Grand Central Publishing, 2012

0446672319 / 9780446672313

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more.

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Title
Selling The Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Publisher
Grand Central Publishing
Publication year
2012
Condition
Good
Binding
Paperback
Language
English
ISBN 10
0446672319
ISBN 13
9780446672313

World of Books Inc

Montgomery, IL, U.S.A.

2-star seller

AbeBooks seller since March 23, 2026

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Item4 to 12 business days3 to 6 business days
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

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Montgomery, IL U.S.A. 60538

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