Title: Selling Latin America A Problem in International Salesmanship, What to Sell and How to Sell It Classic Reprint
Publisher: Forgotten Books
Publication Date: 2019
Language: English
ISBN 10: 0656919213
ISBN 13: 9780656919215
Binding: HRD
Condition: New
Weight: 885 grams

About this title

Synopsis

Expanding into Latin America can unlock new revenue streams for your export business.

This practical guidelays out the opportunities and the real-world steps you need to take to sell in new markets.

Drawing on decades of experience in markets across the region, the book explains how to evaluate where your goods fit, where to locate operations, and how to work with local partners, banks, and customs. It also covers the realities of travel, costs, and the kind of planning that separates successful ventures from costly mistakes.

Decide between opening own branches, securing exclusive agencies, or selling through local representatives.
Plan field research trips, learn pricing, duties, and transport costs, and tailor offerings to each country.
Choose effective governance: ensure disclosures to partners, manage advertising, and coordinate with local firms.
Understand banking, tariffs, and logistics to build a scalable, profitable presence.

Ideal for readers of international trade and sales management who want concrete, field-tested guidance.

"About this title" may belong to another edition of this title.

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