Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
Language: English
Published by Amacom Books, 1999
- Hardcover
- New

Seller: SHIMEDIA, Brooklyn, NY, U.S.A.SHIMEDIA
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Condition: New
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Seller Inventory # 0814404626
- Title
- Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
- Author
- Bacon, Terry R.
- Publisher
- Amacom Books
- Publication year
- 1999
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814404626
- ISBN 13
- 9780814404621
Selling to Major Accounts is full of practical, proven approaches to account management. Loaded with examples, tables, charts, checklists, and real-life case studies from the author's vast consulting experience, it shows how to:
* identify the major accounts with the greatest potential * progress from vendor to strategic ally * craft account plans that are geared for action * manage the customer relationship for greater results * develop winning account strategies.
"Synopsis" may belong to another edition of this title.
About the Author
TERRY R. BACON, Ph.D. (Durango, CO) is the founder and CEO of the Self-Management Institute, a major provider of corporate training programs and consulting services in many aspects of business development, including account management. He has authored or co-authored nearly 40 books.
"About the title" may belong to another edition of this title.
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