Hardcover, 1976 Yale University Press. Very Good in a VG DJ, moderate shelf/edge wear and chipping to price-clipped DJ-now in protective mylar. Black boards with white titles-corners sharp. No previous owner marks-no notes or writing-All pages are bright, clean and crisp. In reconstructuring the history of the Edsel - one of corporate America's greatest debacles, Jan Deutsch shows how the Edsel was developed as a response to the consumerism of the 1950s and that it is symptomatic of flaws that continue to exist in our society. ISBN-0300019505. LOC SSM-06.

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Bibliographic Details

Title: Selling the People's Cadillac: The Edsel and Corporate Responsibility by Deut.
Publisher: Yale University Press
Publication Date: 1976
Language: English
ISBN 10: 0300019505
ISBN 13: 9780300019506
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Very Good

About this title

Synopsis

This extraordinary book shows that corporate social responsibility should be treated as a legal rather than as an economic problem. Having established the Edsel as a case in point, Deutsch offers a jurisprudence based on that history, presenting law as a process that can be understood only by an awareness of the context in which it takes place.

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A small family business located in Dearborn,MI. General stock with an emphasis on Military History, Transportation (Automobiles, Aircraft, Railroads), Local History and Vintage Paperbacks Member MWABA.

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Eyebrowse Books, MWABA
MI, U.S.A.

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We guarantee the condition of every book as it's described on the Abebooks web sites. We discount 10% to the trade. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please contact us immediately at 313-445-6282 or send a fax to 313-441-9010.

Allen Owen
18407 Snow Ave
Dearborn, MI 48124-4132

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